LETTERS COMMUNICATING CHANGES IN BUSINESS TERMS & BUSINESS CONDITIONS

 

Declining a Request for a Price Increase Delay from a Distributor

Your urgent request for delaying the three percent F.O.B. price increase effective from October shipment has been given every consideration. Admittedly, being able to maintain the current F.O.B. price to insure maximum market penetration would be to our mutual benefit.

However, maintaining the current price structure would leave us in the red. One of the main reasons for this is the fact that our new line of products has been substantially upgraded.

You are encouraged to recognize the qualitative advantage this has given you over competitors and the additional cost this has meant to us.

Your full understanding and quick approval of our offering pace would be most appreciated.


Key Expressions

your urgent request; urgent
give every consideration; every
Admittedly
being able to ... would
However
leave us in the red
One of the main reasons
substantially upgraded
recognize
qualitative advantage
additional cost
full understanding
quick approval




 
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