LETTERS COMMUNICATING CHANGES IN BUSINESS TERMS & BUSINESS CONDITIONS

 

Proposing an Alternative Marketing Program Instead of Offering Price Reductions

Thank you for your counteroffer of November 10 in which you request a lower introductory price to help initiate sales of our new 32bit VLST processor.

We fully appreciate your reasoning and share your desire to achieve maximum market penetration as quickly as possible. This is why these state-of-the-art devices were offered to you at such a low initial price. Therefore, given the very substantial developmental and facilities costs involved, a lower price is not feasible at this stage. Still, we are confident these devices will find a ready market.

On the other hand, we do want to give you every assistance during the critical start-up period. For this reason, we are prepared to give you an advertising subsidy equal to five percent of your gross for the first six months only. This is the limit to which we can assist you. Bear in mind that you will have to provide vouchers showing that these amounts were actually used in promotional activities.

We trust you will take advantage of this exceptional offer by placing firm orders with us soon.


Key Expressions

Thank you for
new
we fully appreciate
share your desire
state-of-the-art
given the very substantial
at this stage
find a ready market; find many buyers
critical start-up period
advertising subsidy
Bear in mind; Don't forget
vouchers
take advantage of
exceptional offer




 
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