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PRESENTATION TIPS |
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A Five-Step Audience-Centered Process
to Creating Content
Remember the last boring presentation you sat through? Did you not think to yourself, "I have to sit through a lot of presentations like this. I don't mean to be impertinent, but please give me one good reason why I should listen. What are you going to tell me that I can walk away with which is so valuable that I needed to carve out the next 30-60 minutes of my busy schedule for you?"
Don't let your audience think like this with your presentation!
Consider an audience-centered approach, which integrates your message's
need to inform or persuade with their need to know.
Here is a simple, Five-Step process to improve your presentation
content development process:
1. Begin with the question, Why does the audience need to listen to this?
2. Next, ask, What's the big idea anyway?
3. Then ask, What is my purpose? Is it primarily to persuade, inform,
or something else?
4. Now ask, How do I organize the content?
5. Finally, What desired outcome(s) will let me know that the presentation
was successful?
This section will take you through these questions one by one and
help you focus your presentation so that it will be more effective
in getting your message across.
Let's begin with Step One: Be
Audience Centered ...
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