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Markets & Marketing
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advertising agency
The advertising agency will help you come up with the best advertising for your type of product.
advertising campaign
(cf. promotion)
An advertising campaign must include a study of the market prior to the
beginning of the campaign.
What kind of promotions will you do for this new product?
billboard
Because billboards can ruin the beauty of nature, it is illegal in Hawaii.
clearance sale
The summer clearance sale begins just before the fall products come out.
I bought the halogen lamp for just $10 at a garage sale.
competitive
The fashion industry is a very competitive market.
consumer price
Consumer prices will increase if there is an increase in gasoline price.
dealer
Police found that dealer to be cheating his suppliers, so he was arrested.
direct marketing
Direct marketing can include all forms of media.
Pyramid selling has had an extremely bad reputation in the past.
In order to be a good telemarketer, you have to have a good telephone voice.
This company offers international door-to-door delivery service.
discount price
The discount price was 10% lower than the original price.
distribution network
We need to concentrate on expanding our distribution network to China.
distributor
We have to give samples of our product to distributors every week.
downmarket
Studies show that this type of toy is very cheap and downmarket.
Pictures from the fashion shows reveal that our designs are trendy and up market.
dumping
Many Asian countries are accused of dumping their products in America.
flea market
Mr. Smith likes to go to the flea market to find good bargains.
franchising
The franchisee must abide by the guidelines of the parent company.
half-price sale
My favorite store has half-price sales every other month.
introduce a product
(cf. launch a product)
Management at the company decided that they would introduce the new product to the buyers next week.
The launch of the product will be delayed for a month due to some
defective parts.
list price
Most consumers will not pay the full list price of a car.
loss leader
We need to invest more in advertising to prevent it becoming a loss leader.
market price
The market price does not reflect the long-term goals of the company.
market research
Market research shows an upward trend in the use of these products.
market share
The global market share of Korean electronics products has been on the rise in recent months.
marketing plan
The marketing plan for next year will include a higher budget for advertising.
marketplace
If you want to be at the top of the marketplace, make sure you do some
market research.
mass marketing
The company has utilized various mass marketing techniques for over
50 years.
money spinner
Because the company is a money spinner, I highly recommend this
investment.
monopoly
The Supreme Court has found Software Inc. to be a monopoly.
niche
The company is diversifying into areas outside of its current market niche.
price cuts
If there is more supply than demand, then there will probably be price cuts.
price range
The characteristics of each product dictate which price range it will fall into.
price wars
Price wars become more evident between airlines during holiday seasons.
recall a product
Due to an electrical malfunction in our products, all such items have been recalled.
They will withdraw the product from its line when a better one is developed.
retailer
(cf. wholesaler)
This organization can help you be a successful retailer.
It doesn't make sense for a wholesaler to sell at a higher price than a retailer.
rip-off
Sometimes when you go bargain shopping on the streets, you have to make sure you don't get ripped-off.
run an advertisement
In order to run an effective advertisement, make sure you know your target market.
supplier
He wanted to make sure the supplier wasn't lying to him about the cost
of the item.
undercut
When we undercut our product, everyone else will follow.
unit price
The average unit price of trucks has decreased 30% over the last month.
warranty
Such expenses are not covered by warranty, even if they occur during the warranty period.
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